Why I Left Medical Lab Technology for Digital Marketing
Ever felt like you were climbing the wrong ladder? That was me surrounded by microscopes, lab reports, and test tubes during my BSc in Medical Laboratory Technology. While I respected the field, something inside me kept whispering, “This isn’t your path.”
That whisper turned into a loud call when I started exploring the world of digital marketing. a space full of creativity, real-time results, and endless growth. So, I made the switch.
And that’s when my journey truly began.
What Sparked the Change?
I was always fascinated by the power of the internet, how a single post, ad, or blog could reach thousands, even millions. But I didn’t know how to use that power… until I joined one of the best Digital Marketing Courses in Calicut, one of the top digital marketing academies in Kerala . Aviv Digital Academy
Why digital marketing? Because it’s impactful, in-demand, and future-ready. Unlike traditional jobs, digital marketing lets you work with brands, build your own personal identity online, or even start a freelance business—all from your laptop.
When Did It All Begin?
Right after finishing my BSc MLT, I knew I didn’t want to follow the lab career path. That’s when I discovered Aviv Digital Academy. From the very first class, I was hooked.
The learning wasn’t just theory—it was deeply practical.
The Real Game-Changer: My Hands-On Experience
Google Ads: Turning Clicks into Conversions
At Aviv, I learned how to set up real Google Ads campaigns—from keyword research to creating compelling ad copy and optimizing landing pages. It was exciting to watch real-time results and understand how businesses attract customers using paid search.
I ran live campaigns that got impressions, clicks, and even conversions—all during training!
Meta Ads: Learning the Power of Attention
Facebook and Instagram ads (Meta Ads) were a whole new world. I learned how to:
- Define audience personas
- Create scroll-stopping visuals
- Run A/B tests
- Track results using Meta Business Suite
Seeing how a small change in copy or image could increase engagement taught me the art and science of paid social media.
Social Media Strategy: More Than Just Posting
We weren’t just taught how to post—we were taught how to strategize. At Aviv, I worked on real business pages, created monthly content calendars, used hashtags smartly, and learned how to build brand voices for different niches.
I even did a full presentation on social media marketing for a car rental service, where I planned posts, engagement tactics, and ad promotions.
SEO: Getting Found Organically
Learning SEO felt like decoding Google’s secret language. From keyword research and on-page SEO to writing optimized blogs and building backlinks—I learned how to help websites rank.
I even wrote optimized blogs and saw them indexed by Google!
Why This Journey Matters
Whether you’re from a science background like me or from any other field, digital marketing is open to everyone.
It doesn’t matter where you start—it’s about where you’re willing to go.
- Why stay stuck in a routine career when you can explore a creative one?
- What if you could earn by building brands, content, and campaigns?
- When is the right time to start? Now.
Take Action Start Your Digital Career Today
If my story connected with you, maybe it’s time you consider your own switch.
*Join a course at Aviv Digital Academy
*Learn SEO, Google Ads, Meta Ads, and Social Media hands-on
*Connect with mentors like Zayed Muhammed who genuinely care about your growth
*Reach out to me if you want advice from someone who’s been there
Don’t wait for the “right time.” Create it.
Because the digital world isn’t the future anymore—it’s right here, right now.
Final Thoughts: Your Journey Can Start Today
Looking back, switching from Medical Laboratory Technology to digital marketing was one of the boldest and best decisions I’ve ever made. I didn’t just learn new skills at Aviv Digital Academy I discovered a new version of myself. One that’s creative, confident, and capable of building real impact in the digital world.
Whether you’re a student, a job seeker, or someone stuck in a career that no longer excites you know this:
It’s never too late to rewrite your story.
If I can go from test results to traffic analytics, so can you.
All it takes is the courage to start.
So take that first step. Enroll. Explore. Experiment. Because your dream career might just be one click away.